The Fundació Foment del Turisme de Menorca (FFTM), led by the president of the Consell Insular Adolfo Vilafranca, promoted Menorca as a UNESCO World Heritage Site this Tuesday in FITUR, Madrid. The event, where the president also shared some of the island's cultural options, was attended by more than 50 media and agents specialising in cultural tourism who gathered at the Espacio Zénit The Studio.
The event, which forms part of the promotional campaign designed by the FFTM for FITUR, was an opportunity for Vilafranca to highlight the importance of the island's Talayotic heritage, providing a few glimpses of its history. He underlined the privilege of having more than 1,500 open-air archaeological sites in approximately 700 square kilometres, making Menorca an open-air museum and a relevant attraction for the cultural tourism market.
"This event has served to highlight aspects appreciated by UNESCO, such as the coexistence of the archaeological sites with the beauty of the landscape," Adolfo Vilafranca explained, adding that "we have also shared the island's cultural agenda with the aim of publicising the cultural Menorca that will allow us to extend the season. Culture is one of Menorca's attractions and is present all year round".